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• Anotácia kniha
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Anotácia knihy

Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems. Any student hoping to enter the world of marketing will need to show that they understand and have mastered these techniques.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Statistical Modeling for Management
• Autor: Graeme D. Hutcheson, Luiz A. M. Moutinho
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 256
• EAN: 9780761970125
• ISBN: 0761970126
• ID: 04686483
• Nakladateľ: SAGE Publications Inc
• Hmotnosť: 446 g
• Rozmery: 172 × 241 × 17 mm
• Dátum vydania: 12. February 2008

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