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Viac informácií o knihe Targeting Using Augmented Data in Database Marketing

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 125 bodov

Anotácia knihy

This study delivers insights on which external sources - e.g. website click behavior, surveys, or social media data - can and cannot be used for data augmentation. A case study is performed to test the suitability of different sources in order to create a generalized practical guide for data augmentation in marketing. Data augmentation is a beneficial tool for companies to use external data, if the internal data basis for targeting is not sufficient to reach the customers with the highest propensity. This study shows that augmenting data from feasible sources leads to significant conversion lifts.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Targeting Using Augmented Data in Database Marketing
• Podnázov: Decision Factors for Evaluating External Sources
• Autor: Bettina Hüttenrauch
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 343
• EAN: 9783658145767
• ISBN: 3658145765
• ID: 12628125
• Nakladateľ: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Hmotnosť: 4746 g
• Rozmery: 210 × 148 × 22 mm
• Dátum vydania: 10. June 2016

Obľúbené z iného súdka

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