Kód: 01419946
Tilt
Autor Niraj Dawar
Most businesses are still looking for competitive advantage in the places it used to be rather than where it is to be found today - "downstream" in interactions with customers. Marketing professor Niraj Dawar explains this big shi ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 240
Nakladateľ: Harvard Business Review Press, 2013
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Anotácia knihy
Most businesses are still looking for competitive advantage in the places it used to be rather than where it is to be found today - "downstream" in interactions with customers. Marketing professor Niraj Dawar explains this big shift, and how to leverage it.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
- Celý názov: Tilt
- Autor: Niraj Dawar
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 240
- EAN: 9781422187173
- ISBN: 1422187179
- ID: 01419946
- Nakladateľ: Harvard Business Review Press
- Hmotnosť: 456 g
- Rozmery: 242 × 152 × 21 mm
- Dátum vydania: 05. November 2013
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