Mohlo by sa vám tiež páčiť

Informovať o naskladnení knihy

Viac informácií o knihe Twenty Ads That Shook the World

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 48 bodov

Anotácia knihy

James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burnett’s invention of the Marlboro Man, Revlon’s Charlie Girl, Coke’s re-creation of Santa Claus, Absolut and the art world—these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Twenty Ads That Shook the World
• Podnázov: The Century's Most Groundbreaking Advertising and How It Changed Us All
• Autor: James B. Twitchell
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 240
• EAN: 9780609807231
• ISBN: 9780609807231
• ID: 01017931
• Nakladateľ: Random House USA Inc
• Hmotnosť: 420 g
• Rozmery: 235 × 188 × 20 mm
• Dátum vydania: 15. January 2002

Obľúbené z iného súdka

---

---

---