Kód: 06595463
This edited volume aims to help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision-making. ... celý popis
Nákupom získate 538 bodov
This edited volume aims to help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision-making.
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
217.46 €
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