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Viac informácií o knihe Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing

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• Anotácia kniha
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Anotácia knihy

Packed full of lively debate and funny anecdotes, this book covers topics that students will recognize from their marketing course, such as key thinkers and concepts, and some that they won't. It looks at areas that textbooks ignore, such as the development of marketing as a discipline and as an academic subject and raises arguments that they won't have heard about in their lectures. It's the antidote to the boring textbook, but still tackles the key areas addressed on marketing courses. It will challenge students' thinking and help them get a good mark in their exams.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing
• Autor: Jim Blythe
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 160
• EAN: 9781412930888
• ISBN: 141293088X
• ID: 04214325
• Nakladateľ: SAGE Publications Inc
• Hmotnosť: 180 g
• Rozmery: 130 × 298 × 15 mm
• Dátum vydania: 18. October 2006

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