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Viac informácií o knihe Branding Your Business

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Anotácia knihy

The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. "Branding Your Business" explains the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business. Based around the theory that a brand is the total perception a customer has about a company, its products or services, "Branding Your Business" will reveal what is needed to create and manage successful brands, increase profits and leave the competition standing.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Branding Your Business
• Autor: James Hammond
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 288
• EAN: 9780749462963
• ISBN: 0749462965
• ID: 04354290
• Nakladateľ: Kogan Page Ltd
• Hmotnosť: 360 g
• Rozmery: 215 × 140 × 17 mm
• Dátum vydania: 03. March 2011

Obľúbené z iného súdka

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