Kód: 22369547
Customer Relationship Management
Autor V. Kumar, Werner Reinartz
This book closely examines the strategic and tactical aspects of customer relationship management as it stands today. Benefiting advanced students and working executives, the book stresses economic customer value as the guiding co ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 411
Nakladateľ: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2019
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Anotácia knihy
This book closely examines the strategic and tactical aspects of customer relationship management as it stands today. Benefiting advanced students and working executives, the book stresses economic customer value as the guiding concept for marketing decisions.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
83.38 €
- Celý názov: Customer Relationship Management
- Podnázov: Concept, Strategy, and Tools
- Autor: V. Kumar, Werner Reinartz
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 411
- EAN: 9783662585542
- ISBN: 9783662585542
- ID: 22369547
- Nakladateľ: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Hmotnosť: 1127 g
- Rozmery: 254 × 178 × 21 mm
- Dátum vydania: 11. January 2019
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