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Anotácia knihy

Accessible to students with no prior study of Marketing and from all different backgrounds Brassington Essentials is a fun, up to date and interesting introduction to Marketing. The book has a great feel, full of large colour photos and frequent interesting cases from brands you will recognise, often with thought-provoking content that is relevant to the reader and accompanied by leading-edge online learning supports in the MyMarketingLab. Like Brassington's Principles of Marketing, this 'essentials' text brings together theory and practice. It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response. Written in a lively style with great design, Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course in Marketing.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Essentials of Marketing
• Autor: Frances Brassington
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 624
• EAN: 9780273727644
• ISBN: 0273727648
• ID: 01233236
• Nakladateľ: PEARSON Education Limited
• Hmotnosť: 1142 g
• Rozmery: 265 × 200 × 20 mm
• Dátum vydania: 28. September 2012

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