Improve Customer Satisfaction in a Structural Way / Najlacnejšie knihy
Improve Customer Satisfaction in a Structural Way

Kód: 06828868

Improve Customer Satisfaction in a Structural Way

Autor Jie Wu

Business excellence is all about enabling the organization to give the customer what he wants when he wants it, everywhere, every time, but profitably. Customer service intelligence is supporting this business to transform the com ... celý popis

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Anotácia knihy

Business excellence is all about enabling the organization to give the customer what he wants when he wants it, everywhere, every time, but profitably. Customer service intelligence is supporting this business to transform the company into more efficient and effective regarding all areas of operational and process intelligence on the way to Most Highly Regarded Service Company . These challenges are ahead of the service company. Based on extensive research and rich with vivid example of T-Mobile Netherlands, this book helps company identify the true customer needs and what the customer really values, putting the right measures behind it, and executing against these measures in excellence. It also makes management aware of the complexity of measuring customer satisfaction and tremendous impact due to the key performance indicators. This leads to an introduction of a brand new performance planning tool that is very likely to benefit mobile phone companies in after-sales activities, or any corporation that may be considering engaging the customer experience in a continuous-improvement process for marketing efforts.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

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